Our Story
STRENGTH IN THE CITY started as a way to change a city. Today we are an event production company in 14 cities. We run festivals, team competitions, nights for a cause and retreats, and hands-on education for wellness pros. Every one of them does the same job: it brings together people who would otherwise go it alone. In 2027 the festival goes on tour, and every city comes home to Chicago for one week.
- The heartStrengthen the individual.
- The pinStrengthen the city.
- The heart in the pinStrengthen it together.
What we do
We create the space where communities meet
You meet your crew
Come to the STRNGTH. festival in your city, and to our team competitions, nights for a cause and retreats. Come on your own or bring a friend. Either way, you won't move alone.
Wellness pros meet their peers
Our STRENGTH Collective is hands-on education and certifications for instructors, coaches and studio owners. You learn it next to other pros, and you can teach at our events.
Brands meet the people they want to reach
Brands and companies sponsor our events, bring a booth or have us produce a wellness day for their staff. Your brand stands in the room with people who show up for their health.
Why we do it
So no one has to do it alone
We did not start this to build a fitness company. We started it to change a city. Wellness is where people change, so that is where we went.
But change is hard to do by yourself. Too many people train alone, learn alone, or stay in when they want to go out. Every event we run puts them in the same place.
Where we are going
It started in Chicago
The first festival was in Chicago in 2018. It grew by word of mouth, through instructors, partners and local ambassadors, one city at a time. In April 2026, Athletech News wrote that our festival aims to become the SXSW of wellness.
- 1city in 2018
- 3in 2019
- 5by 2024
- 14in 2026
