14+ cities
STRENGTH IN THE CITY Fest
The national festival tour. A full day of movement, recovery, music and city culture.
2027 national partnerships
One category. One partner. One national movement.
Partner with STRENGTH IN THE CITY and STRENGTH Collective across 14+ cities, our festivals, our wellness professionals and our Chicago programs.
Founding categories are open through December 2026, one brand per category.
Who we are
A movement that started in 2018
STRENGTH IN THE CITY was built on a simple belief: when you bring people together to move, they build something stronger than fitness. They build community.
Since 2018 that belief has filled parks and plazas from Austin to Chicago to San Diego. Festivals, local classes, professional education and fundraising nights, all under one family of brands, all built around showing up for each other.
Strengthen the individual. Strengthen the city. Strengthen it together.
By the numbers
14+
Major U.S. cities
500K+
Wellness enthusiasts reached
600+
Fitness and wellness classes
30K+
People in our community database
2,500+
Foundation students served
Eight years of festivals, classes and community programs, with a database we are growing toward 100,000 people by June 2027.
- Atlanta
- Austin
- Aurora/Naperville
- Brooklyn
- Charlotte
- Chicago
- Denver
- Detroit
- Houston
- Los Angeles
- Milwaukee
- Nashville
- Phoenix
- San Diego
- South Florida
- St. Louis
- Washington, DC
Our programs
Six ways in
One community, met in different moments of the year. A partner can show up in one program or across all of them.
Professionals
STRENGTH Collective
Education and connection for the wellness professionals behind every class.
Pickleball
STRENGTH Classic
Pickle in Pink tournaments in Chicago, Atlanta and St. Louis.
Competition
STRENGTH Showdown
An outdoor fitness competition with a crowd on every side.
Fundraiser
Rebels for a Cause
A black-tie charity fight night where Chicago hospitality steps into the ring.
Pilates and yoga
PLTS+ Collective
A women's Pilates and movement series from STRENGTH Collective.
The festival
STRENGTH IN THE CITY Fest
For 2027 the festival becomes a set of themed worlds inside one event. Each world is a natural home for a partner, built around what people are already doing there.
- Movement
- Strength, Pilates, yoga and more, from first class to last.
- Reset
- A recovery lounge with massage, cold plunge, sound baths and breathwork.
- Playground
- Adult play: scavenger hunts, relay races and obstacle challenges.
- Culture Market
- Local food and makers that celebrate each host city.
- Frequency Stage
- Music all day, from morning coffee sets to a closing headliner.
For wellness professionals
STRENGTH Collective
Workshops, talks and experiences for the instructors, coaches, studio owners and practitioners who lead our community. They come to learn, connect and grow their business.
The people who recommend products to every client they train.
HQ marquee programs
Signature programs
Our headquarters programs started in Chicago and are built to travel. The right partners help take them to four cities and beyond.
STRENGTH Classic
Pickle in Pink pickleball tournaments, played in Chicago, Atlanta and St. Louis.
STRENGTH Showdown
Teams compete outdoors in front of a crowd, most recently in Forest Park, St. Louis.
Worn Different
A fashion show that puts movement, style and our community on the runway.
Charity fight night
Rebels for a Cause
Bartenders, chefs, servers, owners and hotel teams train for three months, then fight on a real card in front of a black-tie crowd. Most have never boxed before. That is the point.
Jan 28, 2027Thursday
Experience 113West Loop, Chicago
Black tieDress code
Every dollar raised funds wellness programs in Chicago. 2026 cause partners: Wellness 4 Every 1, Re-Connect Chicago, Healthy Hood Chi and Box United.
Our audience
Urban professionals, 22 to 62, who show up for each other
They don't just attend. They come back month after month and city after city, bring friends, family and coworkers, and treat wellness as a lifestyle rather than a workout. Every fitness level is welcome.
Who you reach
Three people in our community
The Weekend Regular
Late 20s to 30s, works downtown
- Wants
- A workout that is also a social plan, and a way to meet people in a new city.
- Why they're here
- New formats, new studios and the same friendly faces every month.
- Buys
- Athleisure, functional drinks, recovery tools, fitness apps and memberships.
The Wellness Pro
Instructors, coaches, studio owners
- Wants
- Education, real industry connections and new clients.
- Why they're here
- They teach at our festivals and learn at STRENGTH Collective.
- Buys
- Equipment, recovery technology, supplements and business tools, for themselves and their clients.
The Community Builder
35 to 60, leads at work and at home
- Wants
- Healthy plans the whole family or team can share, and causes worth showing up for.
- Why they're here
- Festivals with the kids, fight night with clients, the Foundation all year.
- Buys
- Financial services, insurance, healthcare, cars, travel and corporate wellness.
Case study
Atlanta, 2026
Atlanta produced the highest ticket sales on the 2026 tour. Attendees and instructors made and shared their own festival posters without being asked, and about 5,000 people were talking about the event before the day.
A partner at that festival was not renting space. It was part of something the city chose to talk about.
"STRENGTH IN THE CITY has made my first year in Chicago amazing and welcomed me with open arms."
Rita P., STRENGTH IN THE CITY Ambassador
"STRENGTH IN THE CITY and Atlanta Life are really committed to making meaningful wellness experiences, and they also want those experiences to be accessible to everyone."
Megan F., Chicago
"Everyone here is coming with a common goal in mind, trying to figure out what wellness looks like for them."
Jared C., Milwaukee
The 2027 calendar
- January 28ChicagoRebels for a Cause, Experience 113
- February 6PhoenixWellness retreat weekend at The Pemberton
- March to AprilHouston · Austin · Atlanta · Charlotte · St. Louis
- JuneBoston · Denver
More cities and dates are added through the year. A founding partner is included in every one of them at no extra charge.
Activation ideas
Built into the day
Five starting points. Every partnership is shaped around what you want people to do, try or remember.
- 01
Your Reset Lounge
Own the recovery world. Your product in hand at the moment people feel the difference.
- 02
Signature class
A branded class in the Movement world, led by a top local instructor, with sampling at the finish.
- 03
Playground challenge
A scavenger hunt or relay with your brand at every stop and a prize at the end that captures opt-ins.
- 04
Be Present program
Branded phone pouches for a phone-free festival, and our photographers send everyone their photos after.
- 05
The pro room
A STRENGTH Collective workshop with your expert on stage, in front of the people who advise everyone else.
How we work with partners
Built around your goals
Every level below has a starting price. We learn your goals, how you measure success and who you need to reach, then shape the partnership around them.
Limited, one per category
Founding Category Partner
From $50,000
- Your category, exclusive to you, across the 2027 national tour
- At least 8 STRENGTH IN THE CITY Fest cities, with access to all 14+
- 4 STRENGTH Collective workshops and experiences
- 1 HQ marquee program across 4 cities
- Every city added in 2027, included automatically
Everything on the calendar
All-Access Partner
From $75,000
- Every Fest on the 2027 calendar
- Every STRENGTH Collective experience
- Every HQ marquee event
- Anything added during the year, included
The name on the movement
Title Partner
From $150,000
- Title and presenting rights across every STRENGTH IN THE CITY experience nationwide
- Or the full family, from $250,000: STRENGTH Collective and every HQ marquee event as well
Headliner partner
Be the brand behind our headliners and keynote speakers.
From $25,000
Local creator investment
Fund local creators building healthier communities, across 4 events with 1 to 4 creators.
From $10,000
Single programs
Sponsor one program on its own. Multi-year founding terms are available.
Multi-year partnerships: 20% off when you commit for 3 years or more.
Included with every partnership
What every partner receives
No competitor in your category appears at any experience you are confirmed for, for the life of the partnership.
- Category exclusivity in every city where you activate
- Your brand on the event pages for every activation
- An on-site presence built into one of the festival worlds
- Social features across STRENGTH IN THE CITY channels
- A feature to our community email list
- Passes for your team and your customers
- Photography from the day, cleared for your channels
- A recap report after every city
Value builder
See what a partnership delivers
Choose a footprint and the pieces that fit your goals. The estimate shows the marketing value you receive, measured against what it would cost to reach this audience on your own.
Festival cities
Pieces
Estimated marketing value
$148,000
8Cities
20Activations
4Pro sessions
Sampling at every class × 8$32,000
Signature class × 8$28,000
Licensed photography × 8$20,000
STRENGTH Collective sessions × 4$30,000
HQ marquee program × 4$32,000
Community email features × 4$6,000
An estimate for planning. Your proposal values every line individually, after we learn your goals.
Our commitment
Three to one
We plan every partnership to deliver at least three dollars of marketing value for every dollar invested, and we report against it after every city.
- 1
Discovery call
Your goals, your customer and how you measure success.
- 2
Draft together
We shape the activations around those goals and review the draft with you, line by line.
- 3
Activate and report
City by city, with a recap after each one so you can see what you received.