Consulting
For fitness and wellness brands and studios. We help you design, refine and elevate the experience you sell, so it drives revenue.
Choose your depth
Three ways to work with us, from one clear look at your business to a partner who grows with you.
One-time engagement
The Audit
A full audit of your business and the experience you sell, where you stand against your competition, and a clear action plan in order of priority.
You get a report, a recommendations deck and a 60-minute review call.
Three-month build and reset
The Intensive
Deep strategy, then the work itself: your programming, instructor development, brand and pricing, rebuilt together.
You get bi-weekly calls and real-time access when a decision comes up.
Monthly retainer
Ongoing Partnership
A strategic partner to grow with: ongoing improvements, new program ideas and guidance for your instructors.
You get a monthly call and access by Slack or email.
Add what you need
Ten add-ons in five areas. Plug them in where you need them.
Programming and experience
Signature class or program creation
Concept, format and flow, music and instructor guidelines.
New revenue stream development
Workshops, events, corporate offerings and new kinds of membership.
Experience and customer journey
In-studio experience design
The flow from arrival to exit, and every sensory and emotional touchpoint in between.
Retention and community strategy
Loyalty systems, engagement, and referral and ambassador ideas.
Instructor and team development
Instructor upskill training
Cueing, presence, musicality and flow, per training. It includes our group fitness Pilates training.
Team structure design
Roles, pay models and paths to grow.
Brand and positioning
Brand elevation and refinement
Clear positioning, tone and messaging, with offers that match them.
New brand or concept creation
Naming, identity direction, the experience and its positioning.
Growth and marketing alignment
Offer and pricing strategy
Packaging and pricing, and a clear view of your revenue.
Launch strategy
Buzz before the launch, a founding member plan and launch momentum.
How we work
We see the opportunity quickly, because we have been in it.
Every recommendation elevates the experience, strengthens the brand and drives revenue. Tell us about your brand or studio and what you want to change.